Owned Ventures

Products we build and operate ourselves, shaped by the same tradeoffs our clients face: budget, adoption, support, and momentum.

Built In-House

We stay close to the realities of building and operating software

These ventures keep our advice grounded. We make the same kinds of product, scope, pricing, and support decisions that show up in client work.

In Beta

VentureIbarra Ventures

StrategyPro Ledger

An MCP-first accounting system for small businesses that want to manage practical bookkeeping tasks from AI clients and a simple web interface.

MCPAccountingSmall Business Tools

What it includes

  • MCP-first accounting workflows
  • Expense tracking
  • Invoice generation
  • Asset management
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Launched

VentureIbarra Ventures

StrategyPro CRM

An MCP-first CRM for flexible contact management, custom fields, pipeline tracking, notes, and activity history.

MCPCRMPipeline Management

What it includes

  • Custom fields
  • Custom pipelines
  • Activity tracking
  • Notes and task management
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Launched

VentureIbarra Ventures

PunchCardMaster

A simple web-based time clock for teams that need clean punches, pay-period rollups, and fewer spreadsheets.

SaaS ProductWorkforce ToolsPayroll Workflow

What it includes

  • Real-time punches
  • Pay period hours rollup
  • Accounting and HR ready exports
  • Manager approval for edits
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Currently in Beta

VentureIbarra Ventures

Barns and Stables

A digital tool for horse owners to care for, track, and showcase their equine partners without scattering records across photos, notes, and memory.

Equine SoftwareProfilesCare Tracking

What it includes

  • Photo and video galleries
  • Shareable horse profiles
  • Health and care record foundations
  • Buying and selling portal roadmap
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Our Venture Philosophy

Owned products make us better consultants because they keep the work honest. We have to decide what to build, what to delay, how to support users, and how to keep the system useful after launch.

Interested in how we think through product work?

Bring the product, workflow, or business problem you are considering. We will help you sort what is worth building first.

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